In the internet marketing world, there are a few methods of marketing that will be known by most people and are some of the most effective methods that are known. These are things such as banner advertising or advertising using Google Ad words. However, with the introduction of social networking websites, there has become a whole new way of marketing your business online and one of the best websites to do this on is Twitter.
You may have used Twitter in the past to market your business as posting a tweet about a certain product or service can often lead to many sales if you have a lot of followers. Now, twitter have come up with a new way for you to advertise your business or products with them and this is in the form of something called paid trending topics.
Now, if you use Twitter then you will probably know what trending topics are. They are a list of topics that have been tweeted about the most on Twitter. Before now, in order to get a topic to be in the top trending topics, millions of people would actually have to tweet about them. This latest idea from Twitter introduces the idea of paid trending topics. This is where a company will pay to have a topic of its choice listed as a top trending topic.
For example, a couple of days ago one of Twitters top trending topics was “Toy Story 3”. It is said that this was only a top trending topic because Disney paid for it to be.
It will certainly be interesting to see if this new form of advertising works out and whether it can rival any of the more traditional forms of internet advertising.
